Francisca García Maldonado: una trayectoria disidente en las transiciones al video en México

Abstract

This article explores the trajectory of Francisca García Maldonado, a mexican producer who was a pioneer in the audiovisual field. Our research is based on key biograms from her life, with an emphasis on the legacy she left in the use of digital video—a medium she professionalized through experimentation with new formats. Her work challenged the hegemony of film as the dominant image medium, as well as the androcentric and classist hierarchies that characterized the cinematic sphere in the 1980s. She founded the production company Redes, cinevideo (1980–1988) with the goal of creating content that gave visibility to marginalized communities and dissident political groups. From an intersectional perspective, we analyze the social oppressions she faced and propose to reframe and reclaim her contributions to video production, direction, and exhibition in light of feminist standpoint theory.